Stereotypes of Stock Photos.

Photography

Stock photos are professional based photographs that are owned by the photographer; however, are sold on to companies under agreements. This is a cost-effective method of gathering photos for a company because it overlooks the method of hiring their own photographers. This money saving plan is great, but what happens when the photos have to be so generalised and stereotypical that is can be used by various people. This is the issue the stock market faced up to in 2007.

The formal register of the article is also paired with witty comments, hoping to keep the reader engaged and further highlight this ‘friendly’ atmosphere The Guardian are famous for. Their famous self-representation is usually portrayed through carefully picked articles and authors they have writing for them, this is friendly and well-balanced. Yet, The Guardian are also well known for their educated articles and ‘English Language’ section of their online issue. This time they are focusing on the stereotypes of stock photography, through an unbiased opinion this edition is brought with facts and figures with personal embedded stories and comments also just generally well-presented ideas. However, even though it is an unbiased newspaper this is sometimes over shadowed by the personal writer of the article. It would have been proof read by the publishers but the style of typing may still have elements of this nature.

Arwa Mahdawi the author of this article presents herself with a well-balanced argument. She includes the facts and figures which she has gathered via secondary sources such like the information Refinery29 and Getty have got prior to this but also most of her statistics are from the stock photo database. For such things like the search for ‘Lesbians’ are a highly sexualized culture as this is the stereotypical ideology for the desire of men. This further leads to the theory that men primarily run the media and Mahdawi presents this idea carefully by avoiding any accusations. I agree with this method as it enables the readers to develop their own opinions instead of being aided by the article, which adds to the individual interpretation of the article. With a flexible representation, it encourages it to be a very successful informative piece of writing this is because the readers feel like they have more control.

The target audience for The Guardian in general is a well-educated, middle class group of people over the age of 18. This overall target audience for the newspaper carries over to the individual articles; however, sometimes they do differ with the interests because of the different themes of the articles. This specific article features politically aware comments, not the well-known themes about Donald Trump. But the more feminism route of politics, leading it to be aimed equally at women or men who take this interest.

I have only touched on the sub-plots of the article. The stereotype of women traditionally is what somebody can call rather sexist. This hyper-sexualized theory of women is a wide and well-known issue. Flowing all the way back to when the idea that they are supposed to be in the kitchen and are only the reward for men. I feel like this portrayal by the writer; however, she has made sure that the updated stereotypes that are slowly fading but still do

exist. This is just in other forms. If you have read the article is describes the stereotypes of a few other options. As much as I can stress, these cannot be helped. It is all down to the coverage they have in the media, the situations you have been involved into and many other factors. It is possible though to understand and acknowledge this outcome and changing factors. The stock photo type companies came under scrutiny when people were becoming more self-aware about the undermining prejudice throughout various categories.

Do you think that these stereotypes are wrong or are they just what companies and people want to see?